Case Study for 2021 – Tour Marketing in Singapore
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A Case Study for 2021 – Tour Marketing in Singapore
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Singapore Marketing Environment
Singapore faces a very tough marketing environment today.
The customer is becoming more technologically-savvy, sidetracked, and consequently, more demanding.
The disturbance is fast becoming the millennial norm, and yet there is a rapidly growing grey sector, resulting in a dichotomy of worlds and a surge in developments.
Destinations in the area and worldwide are stepping up their game with brand-new tourism tourist attractions and increased marketing investments.
Versus this extremely competitive scene, Singapore deals with a wide variety of resource constraints while continuing to battle entrenched misperception concerns.
Destination Singapore has a greater need to strengthen our marketing efforts to recognize Singapore’s aspirations in the next few years to continue to raise tourism receipts (TR) and tourist arrivals (VA).
It is clear, nevertheless, that conventional marketing is no longer adequate to cut through the mess.
In reality, the Singapore Tourism Board (STB) and Singapore travel marketing efforts have developed over the years in scale, technique, and investment plan.
With challenges and competition occurring, we need to progress our marketing further to capitalize on fast-changing trends and understand chances.
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